On November 23, 2023, FanYu solidified a significant fresh produce supply contract totaling 8,100 tons with Vietnam's Bao Minh Agricultural Business Investment Co., Ltd. The agreement covers 2,700 tons each of fresh potatoes, fresh onions, and fresh cantaloupe. This partnership transcends a simple transaction; it represents a strategic milestone built on long-term trust and a shared commitment to excellence in the high-value, high-quality produce sector.
A defining feature of this collaboration is the relentless pursuit of superior quality and consistency, particularly for delicate, temperature-sensitive items like cantaloupe. To meet this challenge, FanYu activated a dedicated supply chain protocol. This involved securing partnerships with growing bases in core producing regions like Xinjiang, allowing for end-to-end involvement from varietal selection and cultivation management to harvest standards. The company deployed dedicated pre-cooling equipment and refrigerated containers, establishing a seamless cold chain system from origin pre-cooling, through long-haul cold chain transport, to efficient port clearance. This initiative marks FanYu's evolution from “standardized bulk distribution” to a new phase of “specialized category management.”
For Vietnam's Bao Minh Agriculture, selecting FanYu as a strategic supplier was a decision based on comprehensive trust in the company's proven capabilities: direct control over sourcing regions, professional cold chain expertise, and a reliable track record of compliant execution in the Vietnamese market. This cooperation ensures Bao Minh's access to a stable supply of premium fruits and vegetables with consistent taste, appearance, and delivery schedules, powerfully supporting its positioning in Vietnam's mid-to-high-end fresh retail and wholesale markets.
This case demonstrates that FanYu is increasingly playing a vital role in the global fresh produce value chain by deeply engaging in both upstream growing management and downstream quality and logistics control. The company has demonstrated its ability to respond to partners' customized needs for specific product categories and quality grades, offering deeply integrated “field-to-market” services. Moving forward, FanYu will continue to use such strategic partnerships as a benchmark, promoting the entry of China's superior agricultural products into international markets under a branded, high-value proposition.



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