In advancing its global strategic layout, FanYu has taken another pivotal step forward, achieving a landmark breakthrough in the Vietnamese market in 2025 by becoming the sole production and trading company granted full import approval for refrigerator and freezer product lines. Earning this exclusive authorization signifies that FanYu's product quality, technical standards, and compliance systems have received the highest level of official recognition from the Vietnamese authorities. More critically, it marks the enterprise's successful overcome of regional trade barriers, establishing a uniquely defensible core advantage within Southeast Asia's intensely competitive refrigeration equipment sector.
 

This milestone regulatory approval has unlocked the gateway for FanYu to participate deeply in Vietnam's—and the broader region's—cold chain infrastructure development. Building on this momentum, FanYu formally established its Southeast Asia E-commerce Sales Subsidiary in Vietnam in 2026. This initiative represents far more than a digital shift in sales channels; it constitutes a strategic, deep cultivation of the local consumer ecosystem. The subsidiary will integrate online marketing, localized customer service, digital supply chain management, and agile logistics. Its aim is to connect directly with end retailers, foodservice operators, and consumers, thereby constructing an integrated, omni-channel sales and service network.
 

The sequential launch of these two strategic moves clearly charts FanYu's progression in Southeast Asia: evolving from securing the essential "market access pass" to igniting a powerful "growth engine." Underpinning this progress is FanYu's twenty years of accumulated manufacturing prowess and the systemic capabilities forged in cross-border supply chain management. Securing import approval validates that its products comprehensively meet, and even surpass, the rigorous ASEAN market benchmarks for safety, energy efficiency, and reliability. Concurrently, the e-commerce subsidiary's founding showcases its forward-looking vision to deepen market penetration, amplify brand influence, and elevate customer service efficiency through digitalization.
 

Today, FanYu has evolved from a leading Chinese manufacturer-exporter into an industrial chain leader within the Southeast Asian market, commanding advantages in regulatory access, a self-owned sales network, and an end-to-end service chain. This not only fortifies its leadership in commercial refrigeration but also provides a living, successful case study for Chinese manufacturers on achieving high-quality overseas growth through the strategy of "Compliance First, Channel Deep Cultivation, and Service Localization."
 

Moving forward, FanYu will continue to leverage Vietnam as a strategic hub, radiating its proven "Manufacturing + Supply Chain + Digital Channel" model throughout the ASEAN region. In doing so, it will persistently steer the intelligent and green transformation of the commercial cold chain across the Asia-Pacific.